Bitesize

IC by Design

In this course we’ll make the case for a different approach to internal communication and introduce you to the key concepts, principles and tools of design thinking – and how they apply to Internal Comms.

 This bitesize is designed as an introductory course. We will also launch our in-depth ‘EX Designer’ masterclass soon, where you’ll be able to explore design thinking and associated tools in more depth. 
  Bitesize
 2-3 hours
 Planner / Designer / Builder

Programme overview

Why is it time for internal communication to embrace design thinking?

Did you know that high performing HR teams are five times more likely to be using design thinking (Deloitte's Human Capital Trends 2016). The same could be true for high performing internal comms teams as well. Which is why it’s time for innovative IC teams to embrace design thinking.   

Using a human-centred, design thinking approach to IC has the potential to be a complete game-changer. This approach starts by placing your people at the heart of your communication design and approach. IC by Design involves intentionally designing a communication approach and experience that is right for your people, the work they do, your organisation, culture, purpose and values.

In this course we’ll share the latest tools and ideas from human-centred design and positive psychology. It’s simple and straight-forward, tried and tested ­– we know it works! If you want to be part of the IC revolution then this learning is for you.

Flexible Learning Experience: Adapted to Your Schedule

This comprehensive, yet flexible, course is designed to be completed in around 60 minutes, split into 5 easily digestible lessons. Whether you wish to complete it all at once or go lesson-by-lesson, it's designed to fit into your busy schedule. We've incorporated self-complete exercises and further reading resources throughout, allowing you to delve into each topic as deeply as you wish.

Getting started

This approach starts by placing our people at the heart of our communication design and approach.

We need to start with intention: that is intentionally designing a communication approach and experience that is right for our people, and the work they do, at the same time as being right for our organisations, our culture, and our purpose and values.   

Considering a different approach to internal comms starts with adopting a genuinely human-centred approach. In this bitesize course we’ll share with you the latest tools and ideas from human-centred design and positive psychology which you can apply to IC straightaway.

Course Lessons

Meet your instructor

Emma Bridger

EX Space Founder
Emma is one of the world’s leading employee engagement and experience experts. She is the author of Employee Engagement (2014) and Employee Experience by Design (2021), both published by Kogan Page. A psychologist and coach, she has been training people professionals in employee engagement and employee experience for more than two decades. Through her consultancy, People Lab, she works with a range of global organisations to make a positive difference to the people who work there.

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