Bring your personas back from the dead with an empathy map
So you’ve invested time and effort into developing a set of beautifully crafted, evidence-based employee personas. They capture employee needs and motivations; they’re behavioural and not just focused on demographics. You’re quite rightly proud of what you and your team have produced, as you know they have the potential to help you design and deliver great experiences... but what happens next?
Let’s remind ourselves what employee personas are for, they exist to help to you, and anyone designing experiences in your organisation, get into the shoes of your employees and really understand things from their perspective. They are essentially a thinking tool.
They are an incredibly useful tool, helping you put aside your assumptions and biases and take a more human-centric approach to EX. As such they should be one of your key go-to tools, used whenever you have conversations with internal stakeholders, run workshops, or conduct design-sprints.
One of the best tools we’ve come across to breathe life into your personas is the ‘empathy map’:
Using a different empathy map for each persona, you might identify that one persona likes to be made a fuss of and enjoys public recognition for their efforts, while another prefers something much more low-key and subtle – they want to be recognised, but the thought of being called out in public fills them with horror! Armed with this knowledge, you can set about creating an approach to recognition that works for all.