Five reasons why employee experience could be the next big game-changer

Emma Bridger

Minutes
7th November 2024
Employee Experience, Employee Engagement, Tech, Wellbeing
In the last few decades, the IT department has experienced a remarkable transformation. Once considered a rather dull back-office function, responsible for managing servers and handling tech issues, IT was far removed from the core of business strategy. Fast forward to today, and IT is at the centre of nearly every critical business decision. Digital transformation has propelled IT into a strategic role, with Chief Information Officers (CIOs) and Chief Technology Officers (CTOs) now firmly seated in the C-suite. IT no longer just “keeps the lights on”—it drives innovation, protects data, and enables growth.  

This transformation raises an intriguing question: could Employee Experience (EX) be poised for a similar revolution? Much like IT evolved to become a vital business driver, EX has the potential to redefine how we work and, ultimately, contribute to organizational success. Here are five reasons why the conditions may be right for EX to make its leap into the spotlight.

1. Employee expectations are rising

Today’s employees demand more than a paycheck. They want purpose, flexibility, growth opportunities, and a culture that cares about wellbeing. As we’ve seen with consumer experiences, employees now expect a high level of personalisation and support in their work lives, too. Remote and hybrid work has only intensified this expectation, as people weigh flexibility and wellbeing heavily in their job choices.  

Why This Matters for EX: Just like digital transformation forced businesses to rethink customer service, evolving employee expectations demand a fresh look at HR. Companies willing to invest in thoughtful, holistic employee experiences will attract and retain top talent.

2. Technology, data and AI are enabling a revolution

Advances in data analytics, AI, and real-time monitoring tools now give companies deep insights into employee engagement, wellbeing, and productivity. Today’s HR teams can leverage this data to personalise every aspect of the employee experience, making interactions with the organization feel relevant and supportive.

Why This Matters for EX: A data-driven approach allows EX to move from intuition-based initiatives to evidence-based strategies. Like IT before it, EX can now quantify and predict outcomes, transforming HR from a reactive support role into a proactive business driver.

3. Positive EX = business success

A growing body of research shows that organisations with positive employee experiences see higher productivity, customer satisfaction, and profitability. Employees who feel valued and engaged are more likely to stay, go the extra mile, and contribute creatively to the company’s success.

Why This Matters for EX: As with IT’s move from the basement to the boardroom, EX has the potential to deliver major business value. By making EX a strategic priority, companies can enjoy not only engaged employees but also a more innovative, competitive business.

4. Agile, cross-functional models drive a new HR approach

Today’s businesses are agile, collaborative, and cross-functional, and EX must keep up. Like IT breaking down silos to support digital transformation, modern HR teams need to move beyond traditional boundaries and reinvent their roles. Agile, adaptive practices are crucial for EX to respond quickly to changing employee needs and expectations.

Why This Matters for EX: Agile principles make it possible for EX to adapt, test, and refine initiatives in real time, creating experiences that truly support employees and align with organizational goals. Agile EX can help businesses stay relevant, responsive, and competitive.

5. A renewed focus on wellbeing and purpose

The pandemic shifted workplace culture to emphasise mental health, inclusivity, and purpose. Rather than being a temporary fix, employees now expect their workplaces to prioritise these values. Many are willing to leave companies that fall short, making wellbeing and purpose essential elements of a company’s EX strategy.

Why This Matters for EX: Just as IT evolved to protect and empower data, EX is evolving to address wellbeing and purpose. It’s a natural fit for a workforce that cares about its impact and mental health. Companies that invest in EX can build workplaces where employees thrive.

How companies and individuals are already leading the EX revolution

Some companies and many pioneering individuals are already blazing the trail in EX, showing us what’s possible with a strategic, multidisciplinary approach:  

  • Microsoft uses people analytics to track and enhance employee productivity and engagement, setting a strong example for data-driven EX
  • Airbnb applies design thinking to co-create experiences with employees, treating EX like a user-centred product
  • Salesforce incorporates agile methods into EX, making it possible to adapt quickly to new employee needs
  • Spotify offers personalized benefits, showing that “productizing” HR can make a real difference in employee satisfaction

The future of work is here— are you ready?

Just like IT moved from the basement to the boardroom, EX is positioned to take on a powerful role in shaping the future of work. For companies and individuals ready to make EX a priority, the rewards are huge: engaged employees, a resilient culture, and, ultimately, business success.


So, are you ready to lead the EX revolution?

If you want to learn more about EX and how to set yourself and your organisation up for success, join us for our upcoming EX Fundamentals Live event in London. 

Join us on Thursday 28 November 2024 for a full day of live, face-to-face training delivered by our founders, Emma Bridger and Lee Smith.

Your first step towards becoming an 'EX Master', this unique Masterclass will equip you with key concepts, proven tools and the knowledge you need to convince the most sceptical of stakeholders to invest in this mission-critical area.

Places are strictly limited, to sign-up now to secure your spot! And EX Space professional members can attend at the hugely discounted cost of just £150 +VAT (RRP is £850 +VAT) - just email hello@theex.space for your code to use at the checkout.